> ## Documentation Index
> Fetch the complete documentation index at: https://docs.zazubot.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Analytics

The Google Analytics integration block allows you to track a Google Analytics event at a given moment in your flow.

<Frame>
  <img src="https://mintcdn.com/zazubot/qJF_uz16fIP4j3sz/images/blocks/integrations/ga.png?fit=max&auto=format&n=qJF_uz16fIP4j3sz&q=85&s=8b80c335e0e0cad949a53a5e676a8162" alt="Google Analytics block" width="1262" height="806" data-path="images/blocks/integrations/ga.png" />
</Frame>

When your flow contains a Google Analytics block, under the hood it:

* Initialize GA and track a "Page view" event on page load.
* Track the event if any when the block is executed.

## Track conversions with Google Ads

To track conversions for your Google Ad, you can add a Google Analytics block whenever you'd like to trigger the conversion event with the following properties:

* Event action: conversion
* Send to: \<YOUR\_AW\_ID>
* Value (optional): a number to quantify the conversion

## Troubleshooting

To help you debug how your Google Analytics behaves, I suggest you add the [Google Analytics Debugger](https://chrome.google.com/webstore/detail/google-analytics-debugger/jnkmfdileelhofjcijamephohjechhna) extension to your browser.